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1995 ~ 2000
My company has grown from a small hanbok workshop to one that can challenge franchise businesses. I thought about clothes that could be enjoyed in everyday life instead of just being in museum catalogs or worn for the holidays. I created photos with the theme of the warmth of a family comfortably wearing Korean clothing. I also challenged myself to use ballet photos to create test images. I was a bit awkward and clumsy at times, but I didn’t stop drawing images that expressed the emotions of Korean clothing.
Ah-hae-byeol-yi | 1997 ~ 2003
What makes children like and want to wear a hanbok Dolsilnai wanted to create a brand that would encompass the beginning of the love for Korean clothing That is what led the company to create Ah-hae-byeol-yi. Comfortable materials and comforting colors made it easy to bring the hanbok closer to life. These efforts have led to the Hanbok School Uniform Project and the Visit Hanbok Project organized by the Ministry of Culture, Sports and Tourism.
Ah-hwae | 2000 ~ 2004
We challenged ourselves to create Korean clothing with high sensitivity that would overcome the negative image of the everyday hanbok that had been formed by the sudden turmoil of reckless companies for many years. We launched Ah-hwae, a brand that showed a high-level aspect of Korean clothing through the use of high-end materials and designs, to suggest the role of hanbok in everyday life as well as special occasions. We participated in world famous fashion shows in areas such as Milan, Paris, and Shanghai and showed the beauty of Korean clothing to the world. We have transformed the consumers’ perceptions of the everyday hanbok and Dolsilnai, and in 2004, incorporated the role of elegant robes into the brand.
2001 ~ 2005
The explosive interest in everyday hanbok since 1998 has led to the transformation of the image by numerous reckless companies. It was a time when the everyday hanbok was in a crisis of existence. Dolsilnai also faced a lot of challenges during that time, but we wanted to meet the changing needs of the consumers. We were able to pioneer the genre of hanbok to make it everyday clothing as well as clothing for ceremonial or special occasions. We made the effort to create a comfortable hanbok for everyday life based on the research of natural materials and colors worn by our ancestors.
2006 ~ 2010
The image of Dolsilnai was upgraded with the slogan “Our clothes for nature and people.” Our goal was to become a cultural company. We carried out cultural marketing by establishing partnerships with organizations such as the musical Jump, Philmuk’s “philagraphy” (based on Korean traditional calligraphy), and the Seoul Ballet’s Tide Water.
Taekwondo | 2006 ~ 2010
Dolsilnai started working alongside the World Taekwondo Federation (WTF) in 2006 to create a new system of taekwondo poomsae match uniforms. We contributed to the modernization of the gyeonggibok, the representative clothing for taekwondo. We developed a match uniform that preserved the tradition of Korean clothing while reinforcing the practical aspects of the uniform. We also designed the motifs for the main works of sashindo (“painting of the Four Gods” in Korean) that represent the four different seasons [joo-jak (red bird), hyeon-mu (black tortoise), cheong-ryong (blue dragon), and baek-ho (white tiger)] and the traditional colors of the five directions. Our renewed emblem of taekwondo sportswear created to present a new system of poomsae uniform received the official approval of the World Taekwondo Federation (WTF). The sportswear was officially approved for use at the World Taekwondo Competition held in Gyeongju in May, 2011. A new poomsae competition uniform was officially worn by people around the world at the World Taekwondo Poomsae Competition in Vladivostok, Russia in July, 2011.
Gyeo-bi | 2011 ~ 2013
A joint brand formed by gathering the will of the people who wear hanbok who wanted to popularize the clothing and revitalize hanbok stores. We started with traditional elements and the combination of a Korean and Asian vibe and followed traditional decorative techniques (such as quilting and natural dyeing) to suggest an Asian style that could fashionably be worn in modern life. Nam Hee Kim, the CEO of Dolsilnai, was in charge of directing the brand and gathering people who wear hanbok. She conducted various activities to further develop the hanbok by entering the brand in hanbok stores and overseas exhibitions.
2011 ~ 2015
In celebration of the 20th anniversary of the company's founding, we made great efforts to modernize the design of the hanbok with the slogan “Cultivating our clothing culture.” We published SIBIZI, a cultural magazine based on the twelve earthly branches, and introduced our culture and traditions that have been passed down since ancient times but are not well known to the general public by filming kwanhoon-dong (Insa-dong), the tidal flat salt warehouse, Soon Woo Choi’s old house, and Jeongdong-gil. We also visited a small Italian town where traces of European medieval culture remained to find the link between the West and the East.
Ccomaque | 2015 ~ Present
Ccomaque was a new challenge for Dolsilnai. It was introduced in 2015 to communicate with the fresh sensibility of the younger generation. In order to make a hanbok style that the younger generation wanted to wear, we proposed the beauty of the tradition with items that have a Korean and casual sense. 100% Longevity tells the story of the ten traditional symbols of longevity as friendly characters through a collaboration with a fairy tale writer. We tried out many different activities that were not generally done while wearing a hanbok.
2016 ~ 2020
We walked a long path towards the popularization of hanbok, but we had finally established ourselves as a mid-sized company and the leader in everyday hanbok. We have received so much love for our elegant images and the beautiful cultural stories they contain. In celebration of the 25th anniversary of our founding, we tried to make the everyday hanbok even more elegant through a collaboration with artist Rala Choi.PLEASE SELECT THE DESTINATION COUNTRY AND LANGUAGE :
